How exactly does strategy “work”?
We all know: We transport people and goods. Every day, millions of customers rely on us – whether it’s a commuter on the Cityjet, a schoolchild on the regional bus, or companies that trust that their goods will arrive safely and on time. At ÖBB, we all share the responsibility of meeting our customers' expectations. But this isn’t just about dedication – it also requires a clear plan. And that's where our corporate strategy comes into play: it provides orientation, defines specific goals and offers a clear framework for our daily actions.
What is the future of mobility all about?
With our corporate strategy, we are putting our customers first: we need to understand what they want and why. Only then we can tailor our offerings and services to meet their needs and win them over in the long term. This is how we are on the right track towards our vision.
What is our goal, what is our vision?
As a mobility and logistics provider, ÖBB is the clear number 1 in Austria and one of the major players in Europe.
What does “We are a mobility service provider” mean?
We are more than just a carrier. We are a mobility service provider. It’s not just about getting from station to station or from one logistics hub to another. It’s about ensuring easy access to mobility for everyone, providing reliable and relevant information, and much more. Through our ideas and actions, which contribute to our goal, we are all shaping the mobility of tomorrow.