The Austrian legal entities within the ÖBB Group fulfil their transparency obligations in relation to paid advertising services in accordance with the Federal Act on Transparency in Media Cooperation as well as of Advertising Orders and the Funding of Media Owners of a Periodical Medium (MedKF-TG) and Article 25 of Regulation (EU) 2024/1083 (European Media Freedom Act, EMFA).

Advertising and communication activities are undertaken on objectively justified grounds and in accordance with transparent, objective and non-discriminatory criteria, as set out in Article 25(1) of the EMFA. The selection of appropriate media and communication channels is guided by the respective communication objectives, the relevant target audiences, the specific requirements of each campaign and the principles of efficiency and economy.

Media planning takes account of both quantitative and qualitative criteria. Communication channels and media service providers are also selected in a balanced manner. Alongside media with a wide reach, regional, local and specialist media are included where they contribute to achieving the respective communication objectives. This ensures that funds are used efficiently, proportionately and on objectively justified grounds.

Information on paid advertising services in Austria is reported to the Austrian Communications Authority (KommAustria) in accordance with the requirements of the MedKF-TG and published in the RTR transparency database. This information is publicly available on the RTR website.
For advertising services provided by foreign media service providers, information is published on this website in accordance with Article 25(2) of the EMFA. The information published covers the total annual expenditure and the annual expenditure per media service provider for the Austrian legal entities within the ÖBB Group.

Disclosures under Article 25(2) of the EMFA are available here:

2025_EMFA_Disclosure_OEBB_Group_EN

The data is updated annually and published in the first quarter of each year for the preceding calendar year.

Further information:

Media transparency data and list of media outlets | RTR (available only in German)